Differences Have to Mean Something

Just because you're different doesn't make you better. What makes you better is when the difference offers a strong benefit to your customers.

Take 20MinuteWebBusiness.com as an example. There are plenty of web sites that can help you build your web business. Many of them offer very valuable information. In fact, you'll find links to some of them as you go along.

So what differences set 20MinuteWebBusiness.com apart from other sites? Here are a few:

1. It offers a comprehensive collection of information rather than the one or two ideas that many sites provide. (Some sites, however, are comprehensive, too, so that difference doesn't hold for all sites.)
2. It's basically free to use. Some sites charge a lot of money for their eBooks or subscriptions. (On the other hand, some other good sites are free, too, so that difference doesn't hold for all sites.)
3. It breaks things down into bite-size tasks that you can squeeze into your schedule. It puts them in the right sequence, too. (Those are differences that no one else provides, at least, that we've been able to find.)

It's the third set of differences that sets 20MinuteWebBusiness apart from the competition. Furthermore, those differences provide not just one but four very strong benefits:

1. Ease of use
2. Convenience
3. Time-savings
4. Assurance that you are doing the right thing in the right order

Your 20 Minute Task

Your job for the rest of this 20 minutes is to take the differences you wrote down in the last 20 minute task and next to each one write the benefits it offers to your market niche. Then decide which one or ones offer a giant benefit or a unique benefit or, best of all, a giant unique benefit.

When you're done, file the result in your "Competitor Intelligence" file.