What Makes You Different?

Little Post Office Boxes

Here's one way to model how people think about businesses, including yours.

Imagine that people have little cubicles in their head, like the post office boxes in a post office. Each cubicle is labeled with a single problem just as each post office box is labeled with a single name or address. Inside the cubicle is the name of a solution. People create a new cubicle every time they come up with a new problem and inside it they generally put the name of one solution. Here are some examples:

When it comes to sending packages, people might have a cubicle labeled "I need mail delivered overnight" and inside it will be the name of one company: FedEx. They might have another cubicle labeled "I need mail delivered cheaply" and inside it will be the name of one organization: The Post Office.
When it comes to buying books, people might have a cubicle labeled "I need to hold a book in my hand and look at it before I decide to buy" and inside it will be the name of one company: Barnes & Noble. They may have another cubicle labeled "I need to find all the books there are about a particular topic" and inside it will be the name of one company: Amazon.com. Perhaps they'll have another cubicle labeled "I need to borrow some books for free" and inside will be the name of one organization: The Public Library.

See how it works? Then here's your goal:

You want your web business to be so different from other related web businesses that your customers decide it warrants a new little cubicle in their minds with a new little problem label and the name of your web business as the solution!

Once they do that then each time they need to solve the problem they think you solve, they'll think of the label and, "poof," they'll find the cubicle, look inside and there will be the name of your web site. It will leave your competition out in the cold.

Your 20 Minute Task

You've done a lot of thinking about how your web business is going to address your competitors' weaknesses and how it is going to do a better job than anyone else at solving your customers' problem.

Now, write down how that makes your web business different. List as many differences as you can. How is your solution to their problem different? Faster? Cheaper? Smarter? Available in better colors? Better tasting? Less harmful to the environment? Designed just for women? Longer lasting? Heavier? Lighter? Or whatever is important.

In particular, think: How can I use the web to make the customer's experience different and better?

As usual, file the results in your "Competitor Intelligence" file.

Comments

Fri, 09/03/2010 - 19:47 — lala

Do you love collecting

Do you love collecting women's boots? If you women's boots do, then you must be a fan of many designer womens boots watches. There womens boots is another type of watch which is worth to collect. That is boots women the night boots women vision. Such a designer watch looks cool in both boots design boots and style. Tokyoflash is its creators and it is styled with its company's design. This mens boots timepiece can mens boots only be bought from the Tokyoflash website. If you are interested ugg australia in it, you ugg australia can go for more information about it online. There are no ugg boots sale details available ugg boots sale about its exact release into the marketplace. Yet you can be ugg boots the first ugg boots one who buys it if you always pay attention to it in the following days. It must be ugg great for ugg people to wear such a timepiece at night. What makes this uggs on sale watch a uggs on sale rare collector's item? The watch, in fact, has a clean matte black finish on the case and beautiful design on the strap which creates a unique contrast with its shiny smoked glass lens. This night vision will definitely enthrall the gentleman in you.

Thu, 09/02/2010 - 07:00 — shaoye

china wholesale, we

china wholesale, we wholesale commoditiespolo shirts,men's polo shirts,psp p99,n6760,mid m70003Welcome to buy

Thu, 09/02/2010 - 06:52 — shaoye

The summer is coming,having

The summer is coming,having a pair of cartier glasses become necessary.
Founded in 1847, cartier wooden frames and cartier bamboo frames is

known as “the jewelry of kings, and the king of jewelers” by King Edward VII. Today,

Cartier is one of the world’s best-known luxury brands. Worn by stars to

professionals, Cartier Glasses and cartier sunglasses are highly prized for their

unique style and quality handcraftsmanship. cartier

santos sunglasses is precious jewelry for your eyes.
fake cartier

glasses is the royal blood of the brand genes Cartier glasses for its luxurious

design and the proper way of ceaseless innovation , relying on accurate demand theme ,

with solid and effective channels of operation , in the dreams of China’s road ahead

firm .
I often think that wearing a replica cartier

glasses is cool and fashion. In the fashion cartier wooden glasses

shop, you can find various branded glasses and sunglasses, all are fashion design, come

with latest styles. cute, look great and so on. Recently cheap cartier eyewear are very popular prada glasses

among the young men and women.
Do you want to have the 2010 latest cartier glasses and cartier sunglasses ? Welcome to

come our website. we wholesale the newest cartier glasses and cartier sunglasses for

men and women, d&g glasses the cartier wood glasses are good, wood carved,make

you charming.Hope you have a good summer.

Wed, 09/01/2010 - 23:19 — twmib

642-181 practice

642-181 practice exam
642-241 study guide
642-272 exam questions
642-243 test questions
642-262 dumps
642-242 braindump torrent
642-274 practice exam
642-357 study guide
642-415 exam questions
642-373 test questions
642-383 dumps
642-359 braindump torrent

Mon, 08/30/2010 - 18:51 — mbtshoes12

ghd flat iron

cheap ghd
ghd iv styler
ghd flat iron
cheap ghds
ghd for sale
ghd hair straightener
cheap ghd hair straightener
ghd cheap
ghd mk4 straighteners
ghd straighteners
ghd straighteners sale
ghd hair straighteners
cheap ghd straighteners
discount ghd
discount ghd straighteners
ghd hair straightener sale
green envy ghd
ghd green envy
green envy ghd iv styler
ghd iv green envy styler
green envy ghd straighteners
purple indulgence ghd
ghd purple indulgence
purple indulgence ghd iv styler
ghd iv purple indulgence styler
purple indulgence ghd straighteners
red lust ghd
ghd red lust
red lust ghd iv styler
ghd iv red lust styler
red lust ghd straighteners
blue serenity ghd
ghd blue serenity
blue serenity ghd iv styler
ghd iv blue serenity styler
blue serenity ghd straighteners
Limited Edition ghd precious gift set
precious ghd iv styler limited edition
precious ghd limited edition gift sest
ghd precious gift set
ghd precious
cheap ghd precious
cheap ghd precious limited edition
ghd precious limited edition
limited edition ghd precious
Precious ghd straighteners
Limited Editon ghd straighteners
pink ghd
pink ghd iv styler
pink ghd limited edition
pink ghd hair straightener
pink ghd straighteners
pink ghd limited edition
ghd mini
ghd iv mini styler
ghd mini straighteners
gold ghd
ghd iv gold styler
gold ghd iv limited edition
gold ghd iv styler
gold ghd straighteners
ghd kiss
ghd iv kiss styler
pink ghd iv kiss styler
ghd kiss straighteners
pink kiss ghd hair straightener
hot pink ghd
ghd iv hot pink styler
hot pink ghd iv styler
hot pink ghd straighteners
purple ghd
ghd iv purple styler
purple ghd limited edition
purple ghd iv styler
limited edition purple ghd straighteners
purple ghd straighteners
ghd iv salon styler
ghd salon straighteners
ghd black
ghd iv black styler
black ghd straighteners
ghd dark
ghd iv dark styler
pure black ghd straighteners
pure black ghd iv styler
white ghd straighteners
pure white ghd iv styler
ghd rare
ghd rare straighteners
ghd benefit
ghd benefit straighteners

Mon, 08/30/2010 - 18:47 — mbtshoes12

Reebok Shoes

radii shoes
radii shoes for sale
cheap radii shoes
discount radii shoes
radii for sale
radii sneakers
cheap radii sneakers
radii footwear
radii footwear for sale
cheap radii footwear
discount radii footwear
radii footwear sale
radii shoes cheap
radii spring 2010
radii 420 top
radii 420
cheap radii 420 top
discount radii 420 top
radii 420 top sale
cheap radii 420
discount radii 420
radii 420 sale
radii 420 shoes
radii straight shoes
radii straight jackets
radii straight jacket shoes
radii straight jacket 2010
radii strangler shoes
cheap radii strangler shoes
radii strangler shoes sale
radii timeless deluxe
cheap radii timeless deluxe
radii timeless deluxe sale
radii shoes women
radii strangler women
radii footwear women

nike air max 95
cheap nike air max 95
nike air max 95 sale
nike air max 90
cheap nike air max 90
nike air max 90 sale
nike air max 2009
cheap nike air max 2009
nike air max 2009 sale
nike air max 2010
cheap nike air max 2010
nike air max 2010 sale
nike air max 91
cheap nike air max 91
nike air max 91 sale
nike air max skyline
nike air max skyline sale
cheap nike air max skyline
jordan shoes
cheap jordan shoes
jordan shoes for sale
jordan shoes cheap
cheap air jordan shoes
cheap jordan shoes for sale
cheap jordan sneakers
cheap jordan retro
discount jordan shoes
cheap jordans
air jordan heels
cheap air jordan high heels
womens jordans heels
jordan women high heels
jordan women boots
high heels jordans
cheap air jordan heels
air jordan heels sale
jordan heels
air jordan high heels
jordan high heels boots
jordan heels
air jordan women boots
air jordan women's shoes
air jordan boots
jordan high heels
nike air jordan high heels
ato matsumoto shoes
ato shoes
ato shoes sale
cheap ato shoes
ato matsumoto sneakers
cheap ato matsumoto shoes
ato matsumoto sale
ato matsumoto shoes sale
creative recreation shoes
cr shoes
cheap cr shoes
cr shoes sale
creative recreation sneakers
creative recreation cesario
creative recreation sale
cheap creative recreation shoes
creative recreation shoes sale
ken griffey shoes
cheap ken griffey shoes
ken griffey shoes sale
Nike Ken Griffey shoes
Nike air Griffey shoes
air griffey max 1
air griffey max 1 for sale
nike air griffey max 1
cheap Ken Griffey
nike ken griffey
cheap Nike Ken Griffey
nike Ken Griffey sale
nike air 1/2 cent
nike air 1/2 cent penny
nike air 1/2 cent penny for sale
nike air 1/2 cent penny hardaway
nike air 1/2 cent cranberry
nike air 1/2 half cent penny cranberry
nike air 1/2 half cent penny
nike air penny 1/2 cent
nike air 1/2 cent sneakers
nike air penny shoes
air penny 1/2 cent
nike air peeny shoes
nike air max penny 1
nike air penny hardaway
air max penny 1 for sale
cheap nike air penny
air penny 1/2 cent
nike air max 24 7
nike air max 24 7 shoes
nike air max 24 7 sneakers
chea nike air max 24 7
nike air max 24 7 sale
nike air max 24 7 cheap
cheap air max 24 7
discount nike air max 24 7
nike air max 24 7 neon
nike air max 24 7 black grey volt
nike air max 24 7 chili
nike air max 24 7 black green
nike air max 24 7 purple
nike air max 24/7
radii shoes
radii for sale
cheap radii shoes
radii shoes sale
cheap radii footwear
radii footwear sale
radii footwear
radii 420 top shoes
Radii Straight Jacket
radii straight shoes
radii 420 top sale
cheap radii 420 top
radii 420
radii 420 shoes
radii women
radii straight
radii timeless deluxe
Reebok Shoes
reebok pump 20th anniversary
reebok pump shoes
Reebok pumps Omni lite
reebok pumps
reebok pumps sale
cheap Reebok Shoes
Reebok Shoes sale
cheap Reebok pumps
reebok pump court victory
reebok pump omni lite sale
reebok pump basketball shoes
reebok pump shoes for sale
reebok zig pulse
zig pulse shoes
cheap zig pulse shoes
cheap reebok zig pulse
Reebok Zig Pulse

Tue, 08/17/2010 - 05:08 — aman

I think the quality of products

I think the quality of products and efficient service can make an organization different from others. Beside this quality management and marketing teams act as the wheels of an organization. An effective marketing team can enable the company to move faster to achieve the goal. business insurance

Fri, 07/30/2010 - 01:21 — gaolin

adsg

A patient waiting coach shoes in a typical emergency department diesel belt would have time to watch cheap wholesale jewelry more than four one-hour long d&g belt episodes of the iconic television fendi handbags show "ER," according to a gucci belt survey by a national hospital hermes bracelet consulting firm.

The average time a tissot t-touch patient spent in the emergency replica tiffany jewelry department ticked up by four prada mens shoes minutes from 2008 to 2009, rolex replica watches which brought the total time watch iwc to four hours and seven bvlgari sunglasses minutes, an increase of 31 diesel belt minutes since 2002, according to coach outlet the 2010 Emergency Department Pulse swiss replica watch Report by Press Ganey, a burberry bags hospital consulting firm.

The findings were tissot quadrato based on survey results from watches replica 1.5 million patients. fake rolex
fake jewelry
fake jewelry
designer wholesale
designer replica
designer replica
designer purses
designer jewelry

Fri, 07/30/2010 - 01:18 — gaolin

asdg

Fast Treatment rolex replica Rare in Emergency Departments, Survey replica tiffany jewelry Says

While ERs in Some States tissot quadrato Improve, Others Leave Patients Waiting

Thu, 07/29/2010 - 07:15 — chepa

I was very pleased to find

I was very pleased to find this site.I wanted to thank you for this great read!! I definitely enjoying every little bit of it and I have you bookmarked to check out new stuff you post.
Regards,
Jamal - invest in london

Tue, 07/27/2010 - 06:33 — aman

Well before anything you have

Well before anything you have to be sure about your product's quality. Also always try to make your product appealing to your target customers by giving away some discounts that no one can offer.
ez saver program

Tue, 07/27/2010 - 05:54 — aman

You missed the most vital point

You missed the most vital point of Marketing. Without a proper marketing strategy dealing with business rivals to popularize your product is quite impossible. While trying to drive sales you have to lift up your brand as well to get the optimum results. emi encore

Sun, 07/25/2010 - 18:06 — gaolin

kemi

However, vanPelt sees the tissot txl role of technology in a tiffany and co jewelry unique position: as both adding replica cartier jewelry to mankind's trajectory towards self-destruction replica watches uk but also being a tool rolex replica man can use to change bvlgari pendant that trajectory's course. Most notable, bvlgari jewelry he said, is technology's ability jaeger le coultre replica to connect people to one vivienne westwood brooches another.
Just as the technology that chronomat evolution enables a smartphone ability to hermes bracelet connect people of a religion rolex replica watches

Sun, 07/25/2010 - 07:34 — ppvica192

thanks

Really very useful tips. Thank you so much!

AffiloJetpack | AffiloJetpack Review | AffiloJetpack Bonus

Thu, 07/22/2010 - 06:45 — harsh7

This is nice post which I

This is nice post which I was awaiting for such an artice and I have gained some useful information from this site. Thanks for sharing this information..
bilstylingblog

Wed, 07/21/2010 - 05:41 — gaolin

ryrty

iwc replica be more than a minor omega constellation watches innovation to me, and one bvlgari watch of questionable utility," said Dr. bvlgari watch David L. Katz, associate professor

Sun, 07/11/2010 - 01:42 — Mahesh

In my opinion competitor are

In my opinion competitor are the great teacher. We can learn many things from them. We can analyze there mistake , the way they are marketing there site. If you try to workout by own self without studying them properly , it will just consume our time and money.
Wildblue

Wed, 07/07/2010 - 02:27 — Andrewc

Start Here!

Find Your Market Niche

Know Your Niche!

Know Your Competition

Start with a Strong Domain Name

Create Your Web Site

How Will You Make Money?

Navigation